Professional Teeth Whitening in SoHo, NYC

Years of coffee, red wine, and New York life leave their mark. A professional whitening treatment can take your teeth several shades lighter in a single visit safely, evenly, and with no damage to your enamel.

Over-the-counter whitening strips work, sort of. But they’re inconsistent, often miss the back teeth, and can cause blotchy results or sensitivity if used incorrectly. Professional whitening at SOHO Dental Loft is faster, more even, and customized to your teeth — no guesswork, no uneven results.

We offer two main options: in-office whitening (fastest, done in ~60 minutes) and take-home whitening trays (gradual, done on your schedule with custom-fit trays). Both use professional-grade peroxide gels that are stronger and more effective than anything you’ll find on a drugstore shelf.

In-Office Whitening

  • Done in a single ~60-minute visit
  • Immediate, visible results — usually 4–8 shades lighter
  • Best for events, weddings, or “I want it now” patients

Take-Home Custom Trays

  • Custom-molded trays fit your teeth exactly
  • Whiten at home, 30–60 minutes a day for 1–2 weeks
  • Lower sensitivity for most patients
  • Reusable for touch-ups anytime

What to expect:

  1. Quick exam to confirm you’re a good candidate
  2. Pre-whitening cleaning for maximum effectiveness
  3. Whitening treatment (in-office or tray fitting)
  4. Aftercare guidance to keep your results

FAQ

Is whitening safe? Yes — professional whitening is one of the most studied cosmetic treatments in dentistry. It doesn’t damage enamel when done under a dentist’s supervision.

How long do results last? 6 months to 2+ years depending on your diet (coffee, red wine, smoking, etc.). Touch-ups with your take-home trays extend results indefinitely.

Will it cause sensitivity? Some patients feel mild sensitivity for 24–48 hours after treatment. We have specific desensitizing gels that help if you’re prone to it.

Does whitening work on crowns or veneers? No — whitening only works on natural enamel. If you have front-tooth crowns or veneers, we’ll walk through your options during a cosmetic consult.

Book a Whitening Treatment

Call or click today to book your first treatment!

Ready to get started?